Deadwood x Vélosophy
October 3, 2019
With collaboration as common ground, and with a shared curiosity to find new, intriguing ways to explore the dynamics between a brand and its fans, Vélosophy and Deadwood decided to team up.
The result is a small capsule based on sustainability, recycling and a romanticised, even mythologized, biker culture. The capsule revolves around a Biker Club founded by Vélosophy and Deadwood with the purpose to establish a social context for fans to explore cities, as a biker gang.
Exploring and playing with the biker culture Vélosophy and Deadwood have created a capsule featuring items such as the iconic biker jacket, a signature vest and a small frame bag all made of recycled leather.
Add to that a t-shirt made of recycled cotton and of course a limited edition bike made of recycled aluminium.
The capsule will be launched in the fall of 2019.
Stockholm based clothing brand Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder. The original idea was to give ethical fashion a well-deserved energy boost.
Deadwood’s core values are sustainability, integrity and loving rebellion – all for a better world. With iconic jackets and accessories, minimal harm to the planet and a community of people inspired to live more consciously Deadwood is now stepping up their online presence while continuing to work closely with premium retailers such as Galleries Lafayette, Net-a-Porter and Bloomingdales while also expanding their collaborations with artists and musicians.
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