Introducing RE:CYCLE
August 11, 2019
We’ve become fans of Nespresso. We admire their sustainability efforts and we love their recycling story. In our RE:CYCLE collaboration, we team up to show that recycling can be premium; that sustainability can be stylish; that luxury today can include doing things that have a positive impact on the world.
We’d like to think that the RE:CYCLE bike is the perfect blend of our two brands. It embraces Vélosophy- and Nespresso’s shared values. It is high quality and design, all whilst being made for everyday use.
The RE:CYCLE bike makes a classic bicycle shape contemporary, whilst answering today’s challenges. It’s sourced responsibly and sustainably-made. In signature arpeggio purple with only the premium materials, the RE:CYCLE bike is a striking example of the circular economy at work.
At the core of our philosophy is a commitment to make a lasting, positive impact on the world. This means working with recycled aluminium to design and produce high-quality bicycles that balance sustainability and design. After all, one of the most sustainable choices a consumer can make is to invest in products that will serve their needs long into the future. As all Vélosophy bikes it comes with our One for One promise. It really seems that what goes around, comes around.
We really hope that the story we’ve created together; this beautiful bike crafted from waste, will inspire people to pause and think about the difference we all can make through our own conscious living.